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Amazon Fire TV Omni QLED (2025): Two-minute review
The Amazon Fire TV Omni QLED (2025) is an interesting TV for one reason: it uses Amazon’s new AI-powered Alexa+, which is a more contextual, conversational, and higher-functioning version of the company’s voice assistant.
On the plus side, Amazon’s built-in voice assistant is very well-implemented, and there’s even a mic mute for privacy. Also, you can expect to find the Amazon Fire TV Omni QLED priced considerably lower during the company’s regular sales events.
Amazon Fire TV Omni QLED (2025) review: Price and release date
- Release date: November 2025
- 50-inch: $479.99
- 55-inch: $589.99
- 65-inch: $849.99
- 75-inch: $1,199.99
The Amazon Fire TV Omni QLED (2025) was released in November 2025 and replaces an earlier version of the TV with the same name. Having just been released in time for Black Friday, it ended up priced a few hundred dollars below list price during that time, with the 50-inch model’s price dropping to $279.99 and the 65-inch model to $749.99.
The Amazon Fire TV Omni QLED (2025) is currently only available in the US.
Amazon Fire TV Omni QLED (2025) review: Specs
|
Screen type: |
QLED |
|
Refresh rate: |
60Hz |
|
HDR support: |
Dolby Vision, HDR10+ Adaptive, HDR10, HLG |
|
Smart TV: |
Fire TV |
|
HDMI ports: |
4x HDMI 2.0 |
|
Built-in tuner: |
ATSC 1.0 |
Amazon Fire TV Omni QLED (2025) review: Benchmark results
Amazon Fire TV Omni QLED (2025) review: Features
- Hands-free Alexa+ allows for deeper control
- Can be used with Alexa smart home ecosystem
- Amazon Ambient Experience
The Amazon Fire TV Omni QLED Series supports both the Dolby Vision and HDR10+ adaptive high dynamic range formats, but the big feature on this TV is Amazon’s new Alexa+, a souped-up version of Alexa that allows for a higher level of flexibility and control.
For example, I’m able to not only ask for movie recommendations but also issue more basic commands like opening an app. I can even ask for things like the Philadelphia Eagles’ upcoming NFC schedule or what the weather outside is like. And I can do all this without picking up the remote control since Alexa+ is hands-free on this TV. The mic can be muted (there’s a slider under the front of the TV) if you’re worried about privacy, but otherwise, it can be used just like any other Alexa device. Alexa+ is free for Prime members but $19.99 a month if you don’t have Prime.
Since this TV has Alexa+ built in, it can be incorporated into an Alexa ecosystem. I found there were some limitations on what I could do using an Amazon Echo speaker, but I was able to turn on the TV and open apps through my Echo in my kitchen.
The other feature worth noting is the Ambient Experience. Every TV seems to now have some version of this feature, most likely due to the popularity of Samsung’s The Frame TV, and it’s also recently arrived on Amazon Fire TV devices.
Amazon’s Ambient Experience is a pretty cool feature that allows you to choose from a number of dynamic and static screens that will play when the TV is in standby mode. You can also customize it to have certain widgets displayed for time, temperature, and more. There are 2,000 free images to choose from, and you can also upload photos to display a personal photo reel. Amazon’s Omnisense sensors let the TV automatically display images when you walk into the room, and they even provide an interactive component.
Apple AirPlay is available for wireless casting from a phone or tablet to the TV, and so is Matter Casting.
Amazon Fire TV Omni QLED (2025) review: Picture quality
- Limited brightness
- Full-array local dimming on all but the smallest size
- Average color gamut coverage
The picture quality of the Amazon Fire TV Omni QLED Series doesn’t quite measure up to the Amazon Fire TV Omni Mini-LED, but then again it’s also cheaper. In Filmmaker Mode, we measured HDR Peak Brightness at 510 nits, compared to Omni Mini-LED’s 973 nits in the same picture preset. In Standard mode, the Omni QLED’s peak brightness was 598 nits, and fullscreen brightness was 528 nits.
Full-array local dimming, a feature that improves contrast, is provided on all sizes except the smallest (50-inch). I like to test this using images that show a black background with lighter objects on parts of the screen. With these, the TV did a good job – I didn’t notice any light blooming on the black areas.
The Omni QLED Series’ measured UHDA-P3 color gamut was 93.7% when we tested it, and 71.6% for BT.2020, both of which could be better. (Our target UHDA-P3 coverage is 95% for TVs.)
The TV’s Delta-E in Filmmaker Mode was 7, which is a worse-than-average result for picture accuracy for that preset. (The closer to zero, the better, with many TVs measuring under 3dE in Filmmaker Mode on this test.)
In real-world use, the Omni QLED Series’ picture wasn’t as bright as other TVs I’ve tested, but the picture was still crisp and vibrant, whether I was watching the animated Coco (one of my favorites for testing), an action movie, or sports.
- Picture quality score: 3.5/5
Amazon Fire TV Omni QLED (2025) review: Sound quality
- Limited bass
- No Dolby Atmos support
- Dialogue boost and volume leveler
The sound quality on the Amazon Fire TV Omni QLED Series is not going to make you skip getting one of the best soundbars. There are only 12 watts each for the speakers and the sub, so even though it can get loud, it tends to lose definition at louder volumes.
Also, there’s not much bass. You won’t get any rumble, just a mid-low-end boost. I found it to be a strange experience when testing with Deadpool & Wolverine and watching a big fight scene where none of the punches, or the score for that matter, had much weight to them.
Dolby Atmos isn’t supported, either, which is another reason to upgrade the sound with a soundbar (preferably one with a subwoofer).
I do appreciate that there’s a five-band EQ in the settings. Also in the settings are a Dialogue Boost, Dolby Dialogue Enhancer, and Volume Leveler (the last two in the TV’s advanced settings). The first two help with making dialogue clearer by boosting the frequency at which voices sit. The latter is similar to a Night Mode and works well enough at bringing up quieter parts while making louder parts quieter.
Amazon Fire TV Omni QLED (2025) review: Design
- Basic looks
- Hidden privacy slider for built-in mic
- Four HDMI ports, one with eARC
On the surface, the Amazon Fire TV Omni QLED looks like a typical budget-level TV, though its bezels are at least thin. You’ll need a Philips head screwdriver for connecting the support feet to the TV (with included screws), but that takes a very short time to install.
There’s a slider hidden on the TV’s bottom edge to mute the built-in Alexa mic for privacy. Onboard controls are limited to the slider and button to control inputs, power, and navigate some basic settings.
The Fire TV Omni QLED has four HDMI ports, one with eARC. Also on hand is an optical port, coaxial, USB, headphone jack, and an IR transmitter port.
Amazon’s remote looks the same as the one it includes with its Fire TV streaming sticks. It has a talk button if you don’t want to use the built-in mic on the TV and buttons at the bottom for Prime, Netflix, Disney+, and Peacock, along with the usual suspects. It feels pretty good in the hand with its convex back. The only other thing worth mentioning is that it takes two AAA batteries instead of being rechargeable.
Amazon Fire TV Omni QLED (2025) review: Smart TV and menus
- Very Prime-oriented even outside of the app
- Plenty of live and free content
- Menu diving is mostly easy, though some HDR settings are hard to find
Since the Amazon Fire TV Omni QLED Series naturally uses the Fire TV interface, be prepared for a very Amazon Prime-centric experience. The top half of the home page consists of a rotating preview banner that autoplays both suggested content and ads that are more often than not Amazon-related.
Scrolling down past the streaming service tiles, you’ll see rows such as “Continue Watching,” “Sponsored,” and an assortment of recommendations. All the apps one could want are a download away, but a good number of the preloaded ones are Amazon ones, like Amazon Kids+ and Luna.
Plenty of content is built in – there’s a whole guide’s worth of live TV, including free channels like NFL Live, CBS, Fox, ABC News Live, NBC News Now, and more in the US.
Menu diving on the Amazon Fire TV Omni QLED was initially confusing for me since the layout of categories is a bit different than on other interfaces. That said, it was easy to navigate after a few times using it. The one gripe I do have is that while I can cycle through most of the modes in the settings, any HDR-related adjustments only become available and selectable while watching content. Even though the TV picks the right mode automatically (if auto picture mode is enabled), it would be nice to have some control over choosing the picture mode I want before starting a movie.
- Smart TV & menus score: 4/5
Amazon Fire TV Omni QLED (2025) review: Gaming
- 60Hz refresh rate
- Game Mode
- Luna app for cloud gaming
The Amazon Fire TV Omni QLED isn’t anything special for console gaming. Unlike the Fire TV Omni Mini-LED, which supports up to 144Hz, this TV tops out at a 60Hz refresh rate, so you’re not going to get the smooth performance that next-gen consoles are capable of.
I do appreciate that, if TV Mode is set to Auto, it will automatically change to its Game Mode setting. This mode does a good job of letting the colors pop. I found the image to look good when using my PlayStation 5, even if the 60Hz refresh rate was a hurdle for performance.
The one somewhat bright spot is that Amazon’s Luna app provides access to cloud gaming, some of which is free or included for those with Amazon Prime. I appreciated that I could use either my phone or an external controller, which can be paired when booting up a game, for playing any of the games. I also appreciate that there was a healthy selection of games to purchase, alongside the free offerings.
Amazon Fire TV Omni QLED (2025) review: Value
- Cheaper than similar TVs
- Sacrifices some features
- Other options with Fire TV built-in
As I mentioned before, I consider the Amazon Fire TV Omni QLED Series to be an okay deal at $849.99 for a 65-inch model. Of course, this is Amazon, so you’re more likely to see regular discounts.
How does it compare? It comes with some compromises compared to other TVs that I consider to be its competition. I’ve tested two other mid-range TVs that punch well above their weight. The TCL QM6K is one that immediately comes to mind. The price of the 65-inch model is currently selling for less than the Amazon Fire TV Omni QLED reviewed here, and it supports a 144Hz refresh rate, Dolby Atmos audio, and uses a mini-LED backlight with “Halo Control technology” to minimize blooming.
There’s also the Hisense U65QF, which is also sells for less than Amazon’s TV. Like the TCL, it supports a 144Hz refresh rate and Dolby Atmos audio, and it also uses a mini-LED backlight. And with a Fire TV interface, you basically get the same smart features as the Amazon Fire TV Omni QLED.
|
Attributes |
Notes |
Rating |
|---|---|---|
|
Features |
Hands-free Alexa, plus the souped-up, context-aware Alexa+ for deeper and smarter smart home integration |
.3.5/5 |
|
Picture quality |
Brightness is average and the accuracy could be better, but it at least has full-array local dimming (except the smallest size) |
3.5/5 |
|
Sound quality |
Sound quality is pretty limited with not much bass. The decent volume leveling and dialog boost are a nice touch |
3/5 |
|
Design |
Design is mostly what one would expect for a budget TV |
3/5 |
|
Smart TV and menus |
Be prepared for an Amazon-heavy experience with this TV, with some advanced picture settings tricky to access in menus |
3.5/5 |
|
Gaming |
Refresh rate is capped at 60 Hz but features the Luna app for cloud-gaming |
3/5 |
|
Value |
Good overall picture quality, but competition offers equally good performance and superior gaming features for the price |
3/5 |
Should I buy the Amazon Fire TV Omni QLED (2025)?
Buy it if…
Don’t buy it if…
Also consider…
| Header Cell – Column 0 |
Amazon Fire TV Omni QLED (2025) |
Hisense U65QF |
TCL QM6K |
Roku Pro Series |
|---|---|---|---|---|
|
Price (65-inch) |
$849.99 |
$999 |
$999 |
$1,199 |
|
Screen type |
QLED |
QLED w/ mini-LED |
QLED w/ mini-LED |
QLED w/ mini-LED |
|
Refresh rate |
60Hz |
upt to 144Hz |
Up to 144Hz |
120Hz |
|
HDR support |
Dolby Vision/HDR10+ Adaptive/HDR10 |
Dolby Vision IQ, HDR10+, HDR10, HLG |
Dolby Vision IQ/HDR10+/HDR10 |
Dolby Vision IQ/HDR10+/HDR10 |
|
Smart TV |
Fire TV |
Fire TV |
Google TV |
Roku |
|
HDMI ports |
4 HDMI 2.0 |
4 (2x HDMI 2.1) |
4 (2x HDMI 2.1) |
4 (2x HDMI 2.1) |
How I tested the Amazon Fire TV Omni QLED (2025)
- I used the Amazon Fire TV Omni QLED Series for several weeks
- Tested with TV, movies, music, and games
- Benchmark measurements conducted by Future US testing lab
I used the Amazon Fire TV Omni QLED Series as my main TV for several weeks. I used it with TV, movies, and games. I tested the various features to see if they work as advertised. I also spent time listening to the audio as well as paying attention to the picture quality.
I’ve tested a lot of tech gear over the years, from laptops to keyboards and speakers, and so have been able to use my expertise towards giving an honest and fair opinion, not to mention a critical eye, to any product I test.
You can read an in-depth overview of how we test TVs at TechRadar at that link.
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