I don’t think I fully comprehended just how radical a redesign and refashioning of Apple’s flagship handset, the iPhone 17 Pro (and 17 Pro Max), would be until I held one in my hand.
Aesthetically and architecturally, these are simultaneously softer and stronger smartphones. What Apple has done here is pulled something from its relatively classic build playbook and created, like the unibody MacBook before it, a milled, aluminum unibody design that reimagines the once familiar and even somewhat tired iPhone design into something fresh and once again worth talking about.
It’s not just the body, which features a raised plateau (formerly the camera bump) that spans nearly the full width of the phone. Torn apart, this iPhone 17 Pro might be unrecognizable from its predecessor. There’s the all-new and freshly powerful A19 Pro with 6 GPU cores, each with its own neural engine. It’s the kind of power that likely outstrips the needs of the current Apple Intelligence and Siri (but surely not the future one, right?).
Even the placement of that powerful CPU is different. Apple reshuffled all the components to put the logic board and that tiny yet powerful A19 Pro almost dead center in the phone, and then paired it with graphite and a brand new vapor chamber to dissipate heat in previously unimagined ways.
Naturally, that’s something I could scarcely test in my brief hands on following the unveiling of the entire new iPhone 17 line and that ultra-thin iPhone Air at the big Apple Awe Dropping event on September 9th.
Still, I did have some time with the iPhone 17 Pro and 17 Pro Max in the circular and bustling demo space under Steve Jobs Theater, where I stood shoulder-to-shoulder with countless journalists, analysts, and Apple employees as we jostled to try out features like the new Center Stage Camera.
Let me back up a bit.
As soon as I picked up the iPhone 17 Pro, I marveled at its unified feel. Sure, it’s a tiny bit heavier than the iPhone 16 Pro, which is surprising considering the iPhone 17 Pro and 17 Pro Max dropped the iPhone 16 Pro line’s titanium body for a lighter and more energy-efficient aluminum chassis. But it’s hard to compare this iPhone to any that have come before it.
The milled body creates some of the smoothest edge curves (or chamfers) I’ve ever felt, but the back also looks so different from previous iPhones. Where the iPhone 16 Pro and Pro Max have a glass-covered back, more than a third of the iPhone 17 Pro back is aluminum. The plateau appears to sit on top of a plate of thick glass. That large rectangular glass cutout is protected by Apple’s new Ceramic 2 formula.
The whole look of the iPhone 17 Pro back may prove divisive. I initially thought I disliked it, but the more I held the phone and played with it, the more compelling it became.
Things like buttons and ports looked familiarly sized and placed. Unlike last year, when the Camera Control button was new and a big deal, I scarcely touched it during my hands-on session.
A familiar screen
From what I can tell, Apple didn’t do much to change the screen technology. It’s still a 6.3-inch Super Retina XDR OLED screen protected by stronger Ceramic 2 treatment, but now features 3,000 nits of peak brightness. That should make the phone an even better partner outdoors, but again, I did not get a chance to take it outside.
Bezels remain pleasingly thin and, as far as I can see, the dynamic Island is not smaller, and when you play console-grade games, there can still be a black, pill-shaped cutout.
This is still a ProMotion, always-on capable display, and, as was the case with the previous iPhone 16 Pro models, everything looks amazing on it. Photos are rich, sharp, and colorful. Blacks are deep and inky, and the white is brilliant. The 120Hz refresh rate made my brief gaming sessions look smooth as silk. Perhaps the thing that most sets this display apart, though, is iOS 26’s new Liquid Glass design. I do think that consumers will ultimately fall in love with those glassy interface touches.
New camera system
These iPhone 17 Pro models also received a nice camera upgrade, and I did my best to try out all the new permutations.
Now, instead of two 48MP lenses and one lower-MP shooter for telephoto, the iPhone 17 Pro arrives with three 48MP fusion cameras: one for the main wide camera, another for the ultra-wide, and the last and truly notable upgrade for the telephoto lens.
Apple did some interesting work in the optical zoom space. When you use the Camera app on the iPhone 17 Pro, you can run through five lenses, including the ultra wide, a 1x main camera, 2x zoom, 4x zoom, and 8x zoom. These options require some explaining. There are no separate 2X and 8X lenses. Instead, Apple uses the best pixels of the main 48MP sensor for the 2X zoom. In the case of the 4X zoom, that’s fully optical and can shoot at 48MP. The 8X zoom works like the 2X and uses the center pixels of the full 48MP sensor to deliver a 12MP frame.
In practice, these lens options appear to do a really nice job of photographing at all distance ranges. It was hard to see the true quality, though, because I was shooting inside the demo room and the subject options were not necessarily what I’d consider artistic.
On the other hand, this is a really nice progression for the iPhone 17 Pro in the photography department, and I cannot wait to spend some quality time with these cameras.
Then there’s the new front-facing Center Stage Camera, a lens that is appearing across the iPhone line. It’s the first smartphone selfie camera I’ve ever seen capable of converting from portrait to landscape mode without you turning the phone.
I tried this on the iPhone 17 Pro ( and the rest of the lineup) and was consistently impressed with this bit of photographic magic. One of the things Apple did was introduce a perfectly square 18MP sensor that actually has even more megapixels it can pull in to provide the necessary info for a wide shot or a tall shot. Suddenly, taking selfies of four or five people is no longer a Jenga-like stacking puzzle. The sensor and camera in landscape mode simply seem to have the room. And, yes, the image quality is good.
I also test-drove the new dual-camera system, which lets you shoot a single video file that captures from the rear and center stage cameras at once. The latter shows up as a picture-in-picture that you can drag around the screen as you film. It’s fun, but I doubt it’ll be massively useful for most people (I might be wrong).
Overall, more tests are needed to assess the full capabilities of all of these cameras.
Performance and battery
On the performance front, I tried a couple of AAA console-level games that showed off the screen smoothness and the system’s ability to deliver fast-paced action and atmospherics like smoke and reflections in real-time. It’s kind of crazy what you can do on a smartphone these days. I was also surprised I could hear the game over the din – nice job on the stereo speakers, Apple.
I’m not ready to say that this is the fastest smartphone ever, but I can already tell that the iPhone 17 Pro will have no trouble in the performance department. I do not yet know, by the way, just how much memory Apple is pairing with this high-performance chip.
Apple did a lot of work to make this a more efficient smartphone and one not burdened by excessive heat. Activities like the gameplay I was doing and video recording put significant stress on the system and can produce a lot of heat. To mitigate this, Apple put the logic board in the center of the phone, covered it with graphite, and then sandwiched a vapor chamber on top of that.
All of this helps to spread the heat load across the whole of the iPhone 17 Pro chassis, and when the phone does not overheat, it maintains battery life and better long-term performance. At least that’s the promise. I won’t know for certain until I run some more extensive tests.
All that efficiency work is why Apple is now claiming that the iPhone 17 Pro will get 33 hours of video playback battery life. I can’t wait to test that claim.
Finally, we have the price, which remained at $1,099 / £1,099 / AU$1,999. Considering the camera upgrades, new CPU, significant design changes, and geopolitical situation that may eventually force onerous tariffs on Apple, it’s surprising and good news.
Overall, I’m already in deep like with this new iPhone 17 Pro. I like the new design and am pleased with the new colors (orange and blue) that the anodized aluminum affords. I think the cameras, which are backed by an even better Photonic Engine, could be a game changer as well.
The iPhone Air is sexy as hell and does turn my head a bit, but I won’t trade all those cameras for just a little weight. This, or its big brother, the iPhone 17 Pro Max, is likely my next phone, as long as I don’t discover anything unfortunate in testing.
Specs comparison
Below, you’ll find a beat-by-beat comparison of the key specs offered by the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max.
Header Cell – Column 0 |
iPhone 17 |
iPhone 17 Air |
iPhone 17 Pro |
iPhone 17 Pro Max |
---|---|---|---|---|
Weight: |
177g |
165g |
206g |
233g |
Display: |
6.3-inch OLED |
6.5-inch OLED |
6.3-inch OLED |
6.9-inch OLED |
Resolution: |
2622 x 1206 |
2736 x 1260 |
2622 x 1206 |
2868 x 1320 |
Refresh rate: |
120Hz |
120Hz |
120Hz |
120Hz |
Peak brightness: |
3,000 nits |
3,000 nits |
3,000 nits |
3,000 nits |
Chipset: |
A19 |
A19 Pro |
A19 Pro |
A19 Pro |
Rear cameras: |
48MP wide (26mm, Æ’/1.6), 48MP ultra-wide (13 mm, Æ’/2.2) |
48MP wide (26mm, Æ’/1.6) |
48MP wide (24mm, Æ’/1.78), 48MP ultra-wide (13 mm, Æ’/2.2), 48MP telephoto (8x optical zoom) |
48MP wide (24mm, Æ’/1.78), 48MP ultra-wide (13 mm, Æ’/2.2), 48MP telephoto (8x optical zoom) |
Front camera: |
18MP (Æ’/1.9) |
18MP (Æ’/1.9) |
18MP (Æ’/1.9) |
18MP (Æ’/1.9) |
Storage: |
256GB, 512GB |
256GB, 512GB, 1TB |
256GB, 512GB, 1TB |
256GB, 512GB, 1TB, 2TB |
Colors: |
Black, White, Mist Blue, Sage, Lavender |
Space Black, Cloud White, Light Gold, Sky Blue |
Silver, Cosmic Orange, Deep Blue |
Silver, Cosmic Orange, Deep Blue |
Price & availability
- Starts at $1,099 / £1,099 / AU$1,999
- Pre-orders open on September 12, shipping from September 19
The iPhone 17 Pro was announced at Apple’s ‘Awe Dropping’ event on September 9. iPhone 17 Pro pre-orders will begin on September 12, and the new phone will hit store shelves and start shipping on September 19.
The iPhone 17 Pro starts at $1,099 / £1,099 / AU$1,999 for the model with 256GB of storage, with that price rising to $1,299 / £1,299 / AU$2,399 for 512GB of storage, and $1,499 / £1,499 / AU$2,799 for 1TB of storage.
You can see full iPhone 17 Pro pricing below.
Storage |
US price |
UK price |
AU price |
---|---|---|---|
256GB |
$1,099 |
£1,099 |
AU$1,999 |
512GB |
$1,299 |
£1,299 |
AU$2,399 |
1TB |
$1,499 |
£1,499 |
AU$2,799 |
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