Fujifilm X half review: who needs film?

Fujifilm X half: One-minute review

Every now and then, a refreshingly unique camera hits the market, and the Fujifilm X half retro compact is one of those few examples.

It’s a niche, digital alternative to half-frame film cameras such as the Pentax 17, and for most people is the better choice of the two.

Fujifilm has really let loose in designing the X half, and it’s a love letter to film photography that offers quirky features such as a touch-sensitive film canister window-like screen, plus a Film Camera mode. Each idea, weird as they might seem for digital, actually make perfect sense in the spirit of film.

There’s no other digital camera that comes as close to the film photography experience as the X half, and the beauty is that you can take or leave many of these features, and nor are you hobbled by the ongoing costs that come with using an actual film camera.

On a technical level, the X half is pretty basic. The vertical-format 1-inch sensor records JPEG-only photos up to 18MP, while video is limited to vertical Full HD.

To mark the X half down for such reasons, however, misses the point – this camera is a fun creative tool in all the right ways. Those perceived limitations are rightly there, in the spirit of film – the look of your pictures is locked in once you press the shutter.

The X half’s compact size and retro looks also appeal. It tips the scales at just 8.5oz / 240g, plus its fixed 32mm f/2.8 lens is tiny, meaning you can fit the camera into a pocket.

I love the unique design touches – that touch-sensitive LCD which emulates a film canister window, and a lever that mimics the film wind lever for diptych composites.

It produces what are actually pretty decent images from its 1-inch sensor, and offers respectable battery life and robust build, all for a not unreasonable price.

I’ve only spent an hour trying out the X half, but I’ve already bought into the concept. Fujifilm has clearly had fun designing the X half, and that means I can have fun using it.

Fujifilm X half: Price and availability

• Available globally from June 12 in three colorways: silver, charcoal and black
• It costs $849/ £699 / AU$1,349
• A dedicated app is set to hit iOS and Android stores early June

Fujifilm is launching the X half globally on June 12, and it will cost $849 / £699 / AU$1,349. Considering the build quality and the features on board, it’s a reasonable price, even if it hardly makes this an impulse purchase.

There are three colors to choose from: silver, charcoal and black. I think the silver version is most in keeping with the spirit of the X half, but I can also envisage it being produced in additional colors down the line if it sells well, which I expect to be the case.

There are no dedicated accessories at launch – a half-leather case could look the part.

Alongside the camera, Fujifilm announced a dedicated app for the X half, which will be available ahead of the camera, though it wasn’t available when I tried the camera out.

Fujifilm X half: specs

Fujifilm X half: design

• Unique twin vertical displays
• Fixed 32mm (equivalent) f/2.8 lens
• Weighs just 8.5oz / 240g with battery and SD card inserted

The X half is unmistakably a Fujifilm camera, while packing unique features and sharing certain similarities with the Pentax 17.

It’s a well-built and lightweight retro compact, packing a tiny fixed lens with a 32mm-equivalent focal length and mechanical aperture, which can be manually adjusted between its f/2.8 to f/11 settings using a handy lever.

There’s an on-off switch on the top of the camera. When set to on, a lever – which is designed to mimic a film-wind lever – juts out from the camera for easy access. This lever is used to activate the diptych feature, which we’ll get into shortly.

The shutter button is set within an exposure compensation dial, and I must say that all of these controls ooze a reassuring quality, with a suitably stubborn resistance.

Also on the top is a coldshoe for mounting accessories, but it’s not a hotshoe, so that means no accessories such as a flash gun.

In the absence of optional flash accessories, a low-powered LED flash sits above the lens to provide some fill light that’s particularly handy for indoor close-ups. The flash can be turned on and off using a switch on the X half’s left side, while on the other side is a USB-C port for charging the camera.

Battery life is a healthy 880 shots, with the X half utilizing the WP126S battery that’s been a long time staple in the Fujifilm X series range, used by cameras like the X100VI.

On the back there’s a small and basic optical viewfinder at the top-left, which comes in handy particularly for the Film Camera mode – more on this shortly.

There are no control buttons or dials on the camera’s rear, just a photo / video switch and a playback mode. Instead, the action happens through the twin touch displays – and this is where things get really interesting.

First up, I adore the new touch-sensitive LCD which (by default) mimics the film canister window present in many film cameras.

A swipe up or down on this display scrolls through the various Film Simulation modes, with a stripped back selection of 13 looks.

Then there’s another unique touch LCD: a vertical display for live view and the X half’s four menus, each of which is accessed via a swipe from one of the four sides.

One menu accesses basic camera settings such as exposure mode, another the Film Simulations and picture effects – Fujifilm has added several new film photography-inspired effects, including light leak.

With a picture effect active or when in another menu, that second LCD displays the picture effects or camera settings instead of Film Simulations, effectively making it a secondary navigation tool.

Another menu on the main LCD accesses a new Film Camera mode, which is a fabulous concept. Select your ‘film roll’ – if you’re not already familiar with them, Fujifilm Film Simulation color modes mimic the look of actual Fujifilm film stock – and the number of shots you’d like in the film, and start shooting.

Once the Film Camera mode is active, the display is inactive, so your only compositional tool is the optical viewfinder.

You’re also locked into the selected Film Simulation and settings such as ISO. And with no raw format available, once you’ve picked your look, you’ve made your bed. It’s a fun idea which pays homage to film photography.

Fujifilm X half: Performance

• 18MP JPEG-only vertical photos, Full HD vertical video
• 13 Film Simulations and new picture effects
• Face-detection autofocus

If you take photography seriously, a word of advice – don’t write the Fujifilm X half off on the basis of its image-making qualities, which on the face of it are pretty basic.

For one, JPEG-only photos and no raw? That’s a bold move by Fujifilm, but I get it. After all, the X half is supposed to be like a film camera, and since when could you work from uncompressed raw film data to make drastic color and exposure adjustments? Locking in the look at the point of capture is in the spirit of film.

The X half’s video-making skills are also fairly stripped back, maxing out at Full HD resolution, but once again I don’t mind that.

Those vertical photos and videos are recorded using a vertical 1-inch sensor. It’s a 20MP 2:3 aspect sensor, but output is 3:4, which means the maximum photo resolution is 18MP.

Just taking the 3:4 portion of the 2:3 sensor also means the lens, which would be a 28mm-equivalent focal length, is actually more like 32mm – that’s a suitable perspective for everyday photography.

For close-ups, that 1-inch sensor and maximum f/2.8 aperture lens can capture nice blurry backgrounds, especially when you’re pushing nearer the minimum 0.1m focus distance.

Fujifilm’s Film Simulations number 20 in all, but the X half includes a stripped-back selection of 13 of the supposedly most popular looks.

It also gets some new picture effects, so in addition to the gimmicky mirror and toy-camera effects you have options like light leak, which suit the film photography ethos at play here.

Fujifilm’s tagline in the X half marketing is, ‘Half the size, twice the story’. This refers to the half-frame format of the pictures and the diptych-making feature for photos and videos.

The diptych feature is activated using the ‘film-wind’ lever, and composites two 3:4 images side by side, just as a half-frame film camera does onto a roll of 35mm film.

However, they’re not strictly half-sized; the resolution of each photo is preserved, meaning a diptych composite is doubled in width, from the 3648 x 4864 pixels of each photo to a 7296 x 4864 pixel composite with a 3:2 aspect – that’s the same aspect as a frame of 35mm film.

There’s a modest selection of autofocus modes. As far as I could tell, focus locked to the central portion of the frame; however, there’s face-detection autofocus too, which is active anywhere in the frame.

If you approach the X half as a fun camera for casual snaps with some creative looks to try out, you’ll be wholly satisfied.

Fujifilm X half: Also consider

How I tested the Fujifilm X half

• I had a brief one-hour hands-on session with the camera ahead of its global announcement
• I took a walk through London, snapping street photos and portraits
• I tried various Film Simulations and picture effects, plus the diptych mode

Fujifilm briefed me on the X half before I had around one hour to try it out, taking a walk through London’s Chinatown. Along the way I tried out the various Film Simulation modes, picture effects, and the diptych feature, both for photos and video.

I also shot a series of images adjusting the lens aperture stop by stop, from its maximum f/2.8 aperture to f/11, and examined those images to compare image quality at each setting. I’ve also switched between various autofocus modes.

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