Mobile payments are transforming how consumers and businesses interact. As more customers prefer to pay using their smartphones and other devices, small business owners need to stay ahead of the curve. But what exactly are mobile payment services, and how do they work?
In this guide, we’ll explore key mobile payment methods, how they function, and why they matter for your business. Whether you’re a new small business owner or looking to expand your payment options, understanding these technologies will help you stay competitive.
What are mobile payments?
Mobile payments refer to any financial transaction made via a mobile device, such as a smartphone or tablet. These payments can occur in person, online, or through an app. They use technologies like short message service (SMS), mobile wallets, near-field communication (NFC), and quick response (QR) codes.
This method of transacting boasts a faster, more convenient way for customers to complete transactions. Customers don’t have to fumble with plastic bank cards and germ-laden cash.
For small businesses, accepting mobile payments can boost revenue, slash wait times, and dish out a seamless checkout process. Plus, it signals an embrace of the newest technology. This factor can lure in people pursuing a more sophisticated buying experience.
Here’s a breakdown of six of the most popular mobile payment methods:
1. Text to pay payments
The time-honored text message doubles as a cash-sending vehicle. SMS (short message service) or text to pay payments enable customers to make purchases via text message. These transactions are typically completed through the customer’s mobile wallet – which we’ll touch on later.
Though convenient, text to pay is not ideal for point-of-sale transactions that need to be completed and verified quickly.
How it works
The business sends the customer a bill, invoice, or payment request over text. The text typically includes a secure payment link that is encrypted for extra security.
Why it’s important for small businesses
SMS payments are ideal for businesses needing a simple, easy-to-use option. It’s convenient for collecting bills or recurring payments.
Considerations
The simplicity of SMS payments is appealing from a customer’s standpoint. However, they are more vulnerable to fraud and chargebacks. Plus, some mobile carriers charge per text message.
2. Mobile wallets
Mobile wallets like Apple Pay, Google Wallet, and Samsung Pay are well-known tools. These apps store payment information digitally. This preloaded data allows users to transact with a simple tap.
How it works
Customers input their credit or debit card details in a mobile wallet app. When ready to pay, they whip out the app. From there, a person can tap their smartphone on a contactless payment terminal or select their stored card for online purchases.
For most smaller purchases, no signatures or security details are necessary. Still, with bank-grade encryption, one-time security tokens, and other anti-fraud measures, mobile wallets are regarded as very secure tools.
Why it’s important for small businesses
Mobile wallets enable a fast, secure, and contactless way for customers to pay. For businesses, accepting mobile wallets can reduce the friction of checkout, which may increase customer satisfaction and sales. Additionally, mobile wallets use encryption and tokenization for security, making them a safe option for businesses and customers alike.
Considerations
Businesses must ensure that their point-of-sale (POS) system is NFC-enabled. While most modern systems support mobile wallets, some older terminals may require an upgrade.
3. Peer-to-peer (P2P) payment apps
Peer-to-peer (P2P) payment apps like Venmo, PayPal, and Cash App allow individuals to send and receive money quickly. Although these apps are designed for person-to-person transactions, many small businesses, freelancers, and service providers use them regularly.
How it works
Customers transfer money directly from their app account to a business’s account. Unlike tap-to-pay, this method usually involves manually looking up a receiver’s account in the app. As a result, people are prompted to create a screen name or provide their email address.
Why it’s important for small businesses
P2P payment apps are ideal for businesses with low volume or pop-up shops, freelancers, and service-based providers. They’re easy to set up, typically have minimal fees, and offer fast payment transfers. But they’re intended for more personal instances, hence the use of screen names and transaction notes.
Considerations
While P2P apps are convenient, they aren’t designed for high-volume business transactions. Many of these platforms limit the amount of money that can be sent or received in a given timeframe. Plus, payments are treated like cash, meaning there are fewer protections against fraud and mistakes.
4. Banking apps
Mobile banking apps offered by financial institutions enable customers to transfer money, pay bills, and sometimes make purchases directly from their bank accounts. These apps can also support payments through services like Zelle.
How it works
Customers use their bank’s mobile app to transfer money or complete payments. Some banking apps allow businesses to set up a payment link, letting customers pay directly through their bank.
Why it’s important for small businesses
Banking apps are a cost-effective way for small businesses to accept payments. Since transactions happen directly between banks, they often have lower fees than credit card processing.
Considerations
While mobile banking apps are secure and efficient, they don’t provide the same convenience as other payment methods. Not all customers use the same bank, and thus the same app. Plus, the payment process can be slower compared to other mobile payment technologies.
5. QR code payments
QR code payments are prized for their simplicity and low-cost implementation. They’re a great blend of convenience and security. But they depend heavily on a customer’s tech skills and Internet connection.
How it works
A business generates a QR code that links to a payment gateway. The customer scans the code with their smartphone, which opens a payment interface. From there, the customer completes the transaction by selecting their payment method.
Why it’s important for small businesses
This payment method is easy to set up. You can project the QR code on anything, from a napkin to a computer screen. This simplicity is great for all kinds of situations, from pop-up events to tableside payments in a restaurant.
Considerations
QR code payments require an Internet connection and a newer model smartphone. So, if cell reception is spotty or a customer still uses a flip phone, this method can hit a snag. And even with the right equipment, the cryptic appearance of a code means some people may feel mystified about how to pay.
You’ll also have to ensure your QR code leads to the correct place. A dead link is a transaction killer.
6. NFC contactless payments
NFC (near-field communication) technology enables contactless payments. This concept allows customers to tap their mobile device or card on a terminal to pay. This method is most commonly used with mobile wallets. But it’s also the technology behind tap to pay credit or debit cards.
How it works
Customers bring their NFC-enabled device (such as a phone or wearable) close to a payment terminal equipped to support this technology. The transaction is completed wirelessly within a couple of seconds. There is generally no need for signatures or other hands-on steps.
Why it’s important for small businesses
NFC contactless payments are championed for their convenience, speed, and security. For businesses with high transaction volumes, this method cuts transaction times dramatically. It also offers a hygienic, touch-free payment option.
Considerations
Businesses will need a POS system that supports NFC technology. While this purchase involves budgeting, the benefits of faster, more secure transactions can rapidly recoup costs.
FAQs
What are the benefits of mobile payments for small businesses?
Mobile payments offer small businesses faster checkout processes, reduced reliance on cash, lower transaction costs, and the ability to accept payments remotely or on the go. All of these factors can boost revenue and improve customer satisfaction. They also project a more tech-savvy image of your business, which enhances public perception.
How do mobile payment methods differ from traditional payment methods?
Mobile payment methods rely on smartphones and apps like Google Pay and Apple Pay. These tools move money via near-field communication, QR codes, or text messages. This dependence on technology separates it from traditional, tangible forms of payment, like cash. Plus, mobile payments are generally faster, more convenient, and secure due to features like tokenization and biometric authentication.
How do I check if my phone is compatible with mobile payments?
To ensure compatibility, check that your device supports near-field communication (NFC) or Bluetooth for contactless payments. Most modern smartphones have this technology built-in. Some mobile payments involve a QR code, which only requires your phone’s camera app.
Read the full article here
