If you spot this new ‘hello’ sign hidden away in your local Apple Store, it’s there because of the new iPhone 18 Pro

• Look out for the small blue ‘hello’ signs in Apple Stores
• They’re to help test the iPhone 18 Pro and Pro Max cameras
• The new phones are now available to purchase in retail stores

The next time you head into an Apple Store, you should be able to spot a small blue ‘hello’ sign somewhere, as per reports on social media — and the appearance of these little signs is apparently connected to the launch of the iPhone 18 Pro and iPhone 18 Pro Max.

As per MacRumors, the signs are there to help customers test out the optical zoom capabilities of the new handsets. Both models offer up to 8x optical zoom, so having something specific to zoom in on is going to be helpful.